After last year’s incredible response, we are thrilled to announce that we are once again launching our annual Toy Appeal, and we need your help to make it a success! This year, we’re partnering with Birmingham City Mission, a fantastic charity that ensures children from low-income families experience the magic of Christmas.
About Birmingham City Mission
Each year, Birmingham City Mission works tirelessly to provide Christmas gifts to thousands of children who might otherwise go without. Their mission is to make sure that every referred child receives a present on Christmas morning – but they can’t do it alone. The charity depends on the kindness and generosity of people like you to donate toys, books, and games, making Christmas brighter for families in need.
How You Can Help
We’re inviting everyone – customers, employees, and partners – to get involved in this year’s toy appeal. Here’s how you can contribute:
- What to Donate: We’re collecting new toys, books, games, and puzzles for children aged 0-15 years. Your donations will bring smiles to children's faces and make a real difference in their lives.
- Where to Donate: A donation box will be set up at our trade counter. Feel free to drop off your contributions anytime during business hours.
- Prefer to Donate Financially? If you’d like to donate money instead, please contact Liv, and she’ll be happy to assist with financial contributions.
Donation Deadline: 9th December
We’ll be collecting donations up until 9th December, giving Birmingham City Mission plenty of time to wrap and distribute the gifts to families across the city.
Why Get Involved?
Christmas is a special time for families and children, but for many, it’s also a challenging season. By donating, you’re directly helping to lift some of the financial burden off struggling families and ensuring that every child experiences the joy and wonder of Christmas.
We were blown away by the generosity last year, and we’re confident that, together, we can make an even bigger impact this Christmas!
Thank you in advance for your kindness and support – let’s make this holiday season memorable for the children who need it most.